andrew Nguyen
Digital Marketing Strategist
Experience
April 2020 - Present
Digital Strategist Freelancer
- Built out new Google Ads Campaigns utilizing proper account structure and best practices. Implemented QA checks on ad groups, proper keyword match
types, negative keywords, device segmentation, and ad extension. - Increased campaign CTR from 1 % to 4 % after a week and drove 129 overall clicks by adding in ad extensions, dynamic keywords, and improving ad copy.
- Set up Google Analytics and check for page views, duration of users on each page, and bounce rates.
- Experienced with Excel by using pivot tables and Excel formulas to report results to clients.
- Reported on KPIs such as clicks, CTR, and conversion rates with clients every month.
- Improved client’s landing page by making it mobile and user friendly, ensuring it is easy for users to contact the client with a clear call-to-action.
- Sample Google Ads Structure Campaign via Google Drive.
June 2016- September 2019
Lifeguard
- Strong leadership skills by making sure guests are safe at the pool.
- Provided excellent customer service.
Education
2018-2023
Portland State University Majoring in Human Resources
Contact
- www.andrewnguyens.com
- ngyn.andrew@gmail.com
Portfolio
Jordan Lee Mortgage
Provided landing page recommendation for Jordan Lee Mortgage by adding in a call-to-action and matching keywords from ad groups and making it mobile friendly. Also, client was able to get multiple calls.
Business Website: https://jordanleemortgage.com